Whitney Zeldow is writing a newsletter called Honeymoon Letters:
“Honeymoon Letters is an informal, twice-weekly email newsletter that features the best art online available for sale in the form of cheap art prints. It is geared towards art-industry outsiders who simply want to find stunning art for their homes without having to deal with the usual BS art dealers try to pull.
It is written and curated by Whitney Zeldow, an art industry outsider herself.
Honeymoon Letters is free to all.”
Follow the link here http://www.honeymoonletters.com/ to learn more. The newsletter might change its focus in the future.I am copying the newsletter here with her authorization.
Anyway, after a Skype interview she wrote this feature about me which I quite like except for the title, because apparently I am boring and interesting simultaneously. I hope the balance is more in favor of the interesting…
Honeymoon Letters
Honeymoon Letters
Buzzing Trees
*These paintings look 100x better when you zoom in, so make sure to scroll to the bottom where you can find larger images*
In my experience, whispered conversations (at night) and mutual hair-braiding are like the holy grail of friendships, usually reserved for young girls. I don’t want you, as an adult, to miss out, so I designed this newsletter so you can listen to a whispered reading while you follow along:
Please DON’T use headphones—adjust the volume so it’s quiet enough to be relaxing and loud enough for you to hear
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Start Here
It’s not often I meet someone who is naturally subdued. It’s been about four years since my last. What I mean by naturally subdued is a person who has the ability to calm the people around them. It’s different than someone trying to be professional by acting reserved. It’s hard to notice, and sometimes you misinterpret them as boring, sober, quiet…. But I think they’re just subtle.
Sandrine (today’s artist) has a unique personal brand–she has subtle clarity. I’ve met all kinds of different artists, most of whose “brand” (if I ever chose to assign them one) is NOT subdued. There was…
Addicted To Button-Pushing…”Religion is stupid and the art industry is a conspiracy!”
Busy…3 jobs and no time to respond to pesky emails.
Well-meaning…Okay, so she’s a little crazy, but she means well and she TRIES.
King of False Masks…Who knew someone who spent eight (very patient) years getting a medical degree would also have the most volatile freak-out of any artist I contacted?
The British Reserve…Wait, was that a frown or a smile? I can never tell with those British people.
But none of these are subtle.
I like Sandrine’s style (subtle clarity) because it feels calm and sleepy. It reminds me of one of my college roommates–one that lived in the same room as me for a year, and every night when I was about to go to sleep, she would have these sleepy conversations with her boyfriend on the phone that were very…peaceful. I’ve never slept better in my life. The roommate–Isella–could never have had such peaceful conversations with her boyfriend if she didn’t have the clarity that boyfriends are meant to make your life pleasant, not increase the chaos by arguing.
So, what makes me think Sandrine is so cool-minded?
The easiest way to tell is to see how she reacts to the most controversial topic amongst artists: $MoNeY$. It all began a long time ago…
Sandrine Pelissier grew up in France five thousand miles away from where she lives now. She had a natural talent for drawing, and extremely supportive parents, a story I have heard repeatedly from talented painters.
“I always enjoyed drawing, and painting, and being creative in general,” she says.
But in France at the time, passion was not all that mattered. “When I was growing up in France the economy was really bad,” she recalls. “You had lots of pressure to have a job where you could have an income.” And her parents, “They encouraged me but they were worried because at the time unemployment was so high. They encouraged me to do art, but not specifically having a job in ‘art’.”
Her childhood played an important role in how she, later, thought about selling work: “I don’t want to have the way I feel about my art depending on the sales. Because the sales…I cannot control it. And I’m trying to detach myself from it and be more happy with my own progression. There is no shame in trying to make a living selling your art, but for me, now, the question is more to not let something I don’t have control over [since a lot of it depends on the right time, right place] influence the way I feel about my work.”
So, basically, selling art IS important to her, but because sales can be so arbitrary, she tries to not let it affect her. Not being able to sell a piece of art is like not being able to find a job in a poor economy. You can’t really worry it’s a sign you’re a bad worker because even the best workers are unemployed.
The point is, her perspective is clear, not because she’s been thinking about it a lot but because something in her gut (influenced by her childhood) is telling her what is right.
By the way, this is a trend I’m noticing. Artists who grew up in a situation where money and art were constantly in tension develop very clear, less ignorant, ideals. The artists with the worst perspectives are the ones who spend too much time thinking about money and lack experiences like Sandrine’s…they become absurd.
Moving on…
Remember what I said about my roommate Isella? She was relaxing to listen to because there was an unwavering clarity in her voice and attitude that said “peaceful relationships are the only ones worth having.”
Sandrine has that same thing, which makes her enjoyable to be around.
And then comes the important question: Why should you care? Why should you care that Sandrine’s subtle clarity makes her reasonable and pleasant?
…Because YOU reap the rewards.
I didn’t care about Isella’s relationship with her boyfriend. I cared that I slept well.
So, let’s set up a hypothetical so you can see the benefits of dealing with an artist who is cool and confident.
What do you imagine it would be like if an artist, somehow, convinced you to visit his studio? Do you imagine that one second the artist will be sucking up to you, making you feel like you HAVE to buy a piece, then the next (when you ask for something that’s not in the plan) he’ll get really paranoid that you’re trying to take advantage of him? Or maybe you imagine him talking about abstract art concepts and painting techniques, forgetting the person he’s talking to isn’t an art professional?
These are my illogical fears. Or maybe they’re logical. I don’t know.
The point is, these are the actions of a confused, conflicted artist. Not Sandrine.
In fact, Sandrine uses her studio visits to get to know the people who are attracted to her work, whether they buy or not. I imagine her being very calm, allowing for long silences and encouraging visitors to touch the work. And instead of paranoia, she insists that interested buyers take home three of their favorite pieces, so they can test out each one to see which fits best.
I have a couple other examples of Sandrine being able to put herself in her customer’s shoes, but I get nauseous when I say too many positive things about a person in a row.
Positivity overload reminds me of those disgusting Toastmasters meetings, which, by the way, last time I went to one of those things some random woman (in a “positive” manner) scolded me for asking if I was allowed to curse or at least make fun of people in a friendly way. She said, “I think you’ll find, with enough time, that your speeches will be much better if you keep them positive and professional.”
Really? ‘Cause the only time I had a wildly successful speech was when I went on an un-rehearsed rant about my track coach at the end-of-the-year banquet. How many times have YOUR talks about sunshine and rainbows gotten you huge laughs and standing ovations from complete strangers? NEVER!
Okay, okay. I’m calm.
Just…
It’s rare to find a person that makes you feel calm. The majority of us are nervous freaks, including myself.
Maybe this isn’t interesting to you, but I still feel like I struck gold a little bit.
It’s not about her art…it’s about her. That’s what this newsletter is all about, finding the unique characteristics of each artist so us regular folks can finally relate to them.
Thank you for listening and reading along,
Whitney
*click to enlarge or buy*





*click to enlarge or buy*
# # # # # # # # # # # # # # # # # # # # # # # # #There’s a whole subculture of people who listen to whisper videos out there. I think they use it for relaxation and sleep. Anyway, the best whisperer I found was a Youtuber called WhisperingTrace: take a listen (this one is very quiet so you need headphones).
I’m considering asking her to make a CD, or some form of long-format audio file to sell in the Honeymoon Letters store. If you get as addicted to her videos as I am, and would like to buy a longer version, reply to this email and let me know what you like about her whisper videos.
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I’m a quote unquote “artist” myself. I like to create the ugliest pretty things I can, be it the design of these newsletters or fire engine themed jewelry like the ring on the left.
Send me your ugliest, but kind of attractive, designs from Gemvara. If yours is better than mine (it won’t be, because I’m an pro) I’ll include it in a future newsletter.
If that ring were $100 rather than $5,000 I’d totally buy it.
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